Ongoing improvement of your business is essential in the increasingly
competitive Financial Intermediary market. Areas of focus
can include data management, new business targeting, accurate
commission tracking and marketing activities.
Matrix-Data, one of the UK’s leading Customer Intelligence
companies, provides a variety of cost effective information
solutions for all these elements. We tailor-make our solutions
to suit our clients’ requirements using our team’s
extensive experience spanning more than twenty years.
Are you reaching the right customers?
The marketplace from which you need to extract new clients
is constantly evolving and identifying the key target segments
within this market can often be a daunting task. However one
of Matrix-Data’s core offerings is access to a number
of extensive and unique databases. From these you can very
quickly identify new potential markets.
The is a unique resource of residential property data covering
the Matrix Property Value Databasewhole UK
and holds details of over 22 million residential properties
across the 410 councils in the country. Based on Council Tax
data, and segmented by all Council Tax bands, it is ideally
suited to helping clients target individuals by the value
of their property.
The Matrix Investor Database is another
powerful database that contains 2m affluent individuals who
have invested significant amounts in the AIM, Ofex and Investment
Trust market.
Both the Matrix Property Value Database and the Matrix Investor
Database can assist you in the identification of new prospects
that match your selected customer profile as well as the enhancement
of your current information on existing customers and prospects.
How well do you know your customers?
An area that must never be neglected is your current customer
base. Growing ones business from existing clients is one of
the easiest ways to increase turnover. However knowing which
customers to approach is essential.
Matrix-Data’s wealth tagging service solves this dilemma
by identifying your most wealthy customers. Confidentially,
we identify high net worth individuals within your database
by matching it against our unique wealth profiling databases
using carefully selected criteria. Our WealthTagTM
filters, will enable you to focus your marketing strategies
on customers whose current expenditure does not match their
potential value to your business.
Free WealthTagTM
Audit
Matrix-Data offers a free data audit, allowing organisations
to establish how many matches are found in their data, before
committing to any budget allocation.
Another vital element of growing the business with your current
customer base is the maintenance of your database. Information
so quickly becomes out of date and every letter dropped to
an “out of date” address, is money wasted. But
with Matrix-Data’s database management services you
can ensure your data is clean, suppressed and up-to-date.
And the cost saving could in turn be used to target new prospects
and generate new business.
Are you losing potential revenue through your database?
In addition to maintaining an accurate database is the consolidation
of it. A challenge for larger firms who have recently undergone
mergers or acquisitions is the successful integration of what
are often very diversely managed customer bases. The confusion
and difficulty in merging a number of databases can result
in significant revenue loss. Matrix-Data is able to assist
you in successfully consolidating your data, obtaining a single
‘true view’ of your customer database with enhanced
customer intelligence including sophisticated lead generation
and commission trailing. We can also then identify commission
leakages and put profitability management controls in place
to assist you going forward.
Are your customers hearing you?
With Matrix-Data, the choice of a complete service is yours.
In addition to data matching, provision and management we
can also manage your direct marketing campaigns from start
to finish. Clients can pick and choose the elements appropriate
to their needs such as direct mail, telemarketing, mobile
messaging and e-marketing and all at highly cost effective
rates.
Company details:
Matrix-Data Ltd
New London House
172 Drury Lane
London
WC2B 5QR
Tel: 0207 074 1200
Fax: 0207 074 1201
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