How one IFA uses Blogging as a communication tool

Martin Bamford of Surrey based IFA Informed Choice, was recently featured in the excellent new magazine 'New Model Adviser'.  This is what he told me this week about the benefits of Blogging:

“Having a blog on our website has certainly contributed to the substantial increase in online visibility we have witnessed over the past six months. 

A regularly updated blog gives existing and prospective clients a clear reason to visit our website regularly.  It also encourages these visitors to interact, challenge our view of the world and enter our contact funnel.  

Blogging offers the capability to turn a boring static 'informational' website into something dynamic and exciting.  It takes a little bit of effort to write and upload the blogs on a regular basis, but this effort pays off in terms of increased website traffic and more potential clients. 

It also makes us much easier to find on the internet as it creates a wider set of keywords for people to find us with when searching the web.  Blogging is 'Google friendly'!”

Once again, if you would like to find out more about how a Blog will benefit your IFA business, please contact us.

Regards

Phil

Send an email to philip.calvert@quaysoftware.co.uk or call me on 07773 359 619.