Why should IFAs 'Blog'?

It has been said that Blogging is 'the new personal branding', because of the way readers are able to see and experience your expertise and credibility through what you write in your Blogs. 

Here are some of the key benefits of why IFAs should Blog regularly:

• To create a powerful brand in your target market
• To enhance the perception of your expertise and professional credibility
• To increase your PR coverage and attract the attention of journalists
• To significantly improve your positioning in Search Engine results
• To build stronger client relationships
• As a vehicle with which to undertake research amongst your clients
• To add valuable and regularly updated content to your website
• To draw attention to your other activities (e.g. your seminar programme)
• To provide follow up information after a seminar
• To create traffic to your website from online business forums
• To encourage existing clients to regularly visit your website
• To cement relationships with recently new clients
• As a creative alternative to sending out paper newsletters
• To create a human face for your business
• To share your knowledge and provide valuable financial tips
• And much more!

We will be looking at more Blogging tips and benefits over the coming weeks, together with many other ways to enhance your website and your presence on the Internet.

In the meantime, one of the most important things to remember is that the purpose of Blogging is not to try and sell anything.

A really good Blog provides food for thought for your readers.  They may even want to add their own comments to what you have writen, or act on something you have said. 

In a business context, the main reason why IFAs should Blog, is to enhance the perception of their expertise, credibility, professionalism and value.

Phil

Send me your comments or call me on 07773 359 619